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How Infographics Can Help Your Business

A Quickstart Guide to Social Media for Business‘ is a popular infographic created by Singapore-based digital marketing agency, GetIT Comms. To date, it has attracted more than 30,000 page-views and 200+ mentioned on blogs.

On our previous note, we promised to interview these amazing guys. So, here it is today, we’re happy to have Anol Bhattacharya, CEO at GetIT to share with us the ‘whys and hows’ on infographics for businesses.

Anol has vast experience in the marketing industry. In the last 10 years he has consulted hi-tech and telco clients such as Cisco, IBM, HP, Datacraft on behalf of GetIT Singapore in the field of B2B marketing, social media strategy and interactive digital media for marketing initiatives and user experience design.

Now that you know him a little bit better, it is time to catch his interview oninfographics below:

1. Thanks Anol, let’s start with something basic. What is an infographic?

Infographics are a visual representation of information and most probably the oldest communication content designed by human beings. From the time of Egyptian hieroglyphics the journey of Infographics began as a means to visually communicate a complex concept, document events or tell stories.

Infographics are used where complex information needs to be explained quickly and clearly. They can present a rich amount of information without intimidating you.

Modern infographics started off as visual elements such as charts, maps, or diagrams that aid comprehension of a given text-based content. Today – in the context of marketing, we can also include process diagrams, concept maps, visual narratives, simulations etc., under infographics.

In a broad sense modern infographics can be classified in two categories – info-diagram (process-flow, roadmap etc.) and data visualization

2. Why use an Infographic for business? Do infographics help in generating business leads?

Today every business needs to realize that they are ‘publishers’ rather than just being ‘marketers’.  All of us are in the content business now and visual contents are much more appreciated compared to static text based content. A picture is worth a thousand words. We’ve heard that said often and indeed it is a tried-and-tested maxim of traditional marketing. As such savvy marketers are paying much more attention to the info-graphical presentation of content in their marketing campaigns, sales kits and business proposals. In case of marketing complex solutions or conveying technical data to a non-tech savvy audience, infographics can and often do play a really major role. According to ‘Artist with an MBA’, Cliff Atkinson, designed and used properly, infographics can:

  • Help a prospective client understand a concept quickly.
  • Show respect for the viewer’s visual sophistication.
  • Serve as an elegant visual interface to your quality content.
  • Motivate readers to dive into the text to find out more.
  • Show you care to craft a compelling visual story out of your content, rather than use a cookie cutter approach.

3. How many infographics have you guys released so far?

Infographics are one of the ‘hot-cakes’ in our custom marketing content creation services. For clients, we’ve created more than 20 vivid infographics during the last couple of years. When we started our own publication channel B2Bento.com, naturally Infographics was one of the content formats of our choice. So far we’ve released one though B2Bento – Quick Start Guide to Social Media, and that’s a huge success! More than 30K page-views, mentioned in 200+ blogs etc. We released it under Creative Commons licensing and the good folks from the community translated it in Chinese, French and Italian.

4. How do infographics improve Getit Comms branding?

Infographics are one of our many content marketing initiatives and so far the most effective one, even more than videos and white papers. The simplicity, share-ability and aesthetics of an infographic can transform the content into ‘viral’. Although we keep our infographics completely agnostic and purely educational, we receive spotlight from both mainstream and blogging/social community through these educational infographics.

So, where to go from here?

Used properly, Infographics can help a great deal in marketing complex solutions or products which are difficult to articulate. Not only on print, infographics are also taking shape in several other formats, such as interactive narratives, visual explainers and other digital formats. The web is awash with some amazing resources for infographics. Check them out and get inspired.


Infographics: Singapore Social Media Statistic 2010 

madgazine:

Infographics: Singapore Social Media Statistic 2010

In 2010, Singapore, ‘the little red dot’, with the influx of permanent resident, has a total of 5million citizen. Within this population, how many of us were actually on the social media? How many of us were communicating on Facebook? Twitter? The amount of video we watched on Youtube?

Click here for the original size - 2010 Social Media Statistic of Singapore

Read More

Exploring the social media with three telcos on Twitter from JamiQ on Vimeo.

JamiQ, one of the social media listening tools we use, recently put out this video showing a nice visualization of conversations taking place in Singapore on Twitter about the leading telcos.

(Source: asiadigitalmap.com)

The Future of Infographics

SEPTEMBER 06, 2011

POST BY ROSS CROOKS


Now that everyone loves them, early adopters and forward thinkers want to know what is next for the infographic. Is this just the beginning of a visual revolution, or have they already jumped the shark? This is an important question, especially for those who are making large investments in the medium, such as publishers and marketers.

Is the Infographic Dead?

My cofounder, Jason Lankow, says it well when people ask about the fate of infographics in the face of increasing web saturation. As he describes it, we are seeing the death of the novelty of infographics, not a decline in their value. Just as the popularity of a new musical genre does not affect its legitimacy (right, hipsters?), the prevalence of infographics does not limit the opportunity to use the medium to create something of incredible quality and utility. The data boom and growing need to display complex concepts simply ensure that these opportunities for graphic visualizations will be plentiful in years to come.

Infographics at Present

Infographics have been utilized for hundreds of years for various purposes, but have taken on a new face in the last few years, with a bit of help from the Internet. Static graphics are by far the most common medium, likely due to the fact that they are the easiest to create and host. This also affects the success of graphic distribution, as an image file that is simple to download, upload, and re-post is more appealing to media outlets and blogs looking for fresh and interesting content to share on the web.

Interactive Infographics
Interactive infographics, typically Flash-based, are also becoming more common for use in editorial content. These allow designers and developers to visualize multiple layers of data in a single interface, while providing a dynamic user experience for the viewer. The obvious drawback in creating Flash interactives is the lack of support on the iPhone and iPad. While this is an increasingly serious limitation, the ease of development can often outweigh this consideration, and still net a very positive effect.

Motion Graphics
Utilizing motion and animation in infographics is another current trend that is on the rise. Thesemotion graphics are usually narrative-based, and use a combination of illustration, data visualization, and kinetic text to inform a viewer on a particular topic. While this provides an entirely different viewer experience, this medium is valuable in walking the viewer through an explanation or presenting an opinion. These can also be useful in more brand-centric messaging, by bringing the information to life for the desired audience.

The Future of Infographics

Over the past year, we have seen an evolution in the way people are thinking about infographics. Diverse applications are opening up the realm of what is possible and valuable through innovation.

HTML5
The prevalence of the iPad and iPhone have fueled the desire for the development of interactivity in graphics viewable on these devices. Developers are utilizing HTML and HTML5 to fulfill this desire, creating rich interactives viewable on these platforms. Unless Apple changes its feelings about Flash anytime soon, I imagine this trend will continue to grow.

Real-time Data Visualization
Another area poised for growth is the use of data visualization in real-time settings, providing updated visual representations of real-time events. The ubiquity of Twitter and the increased tracking of social analytics offer some immediate opportunities for this application. Media outlets will want to see what topics are trending, and what people are saying on particular topics in real-time. Brands will be monitoring, tracking, and measuring their social presence and brand sentiment on the web, and they will want the most current information available, viewable in a well-designed and easy-to-understand interface.

User Interface Design
In recent months, I have seen some new crossover between web development and information design. Mint.com’s experience was an early example of how typically stale financial information could become dynamic and encourage user interaction. The pioneers are finding that clear information display with intuitive interactivity is often a much more natural way to engage users within a site. This brings the heart of the site’s content to the forefront, and allows users to be hands-on. This is clearly dependent on a site’s purpose and subject matter, and is not a good fit for some content, but I believe infographics as UI provide a rich experience that will be common in the future.

It is exciting to see the evolution and growth of the medium, and there are many natural applications for infographics that cannot be foreseen. What do you think is next in the world of infographics and data visualization?

Get in touch: @rtcrooks

“… we have stability but we live with boredom too. Do i have complaints? not really. But am i inspired? Neither. Maybe it just makes us mild.”

— someone

60+ Beautiful Examples of Well-Designed Infographics

Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information. Today information graphics surround us in the media, in published works both pedestrian and scientific, in road signs and manuals. They illustrate information that would be unwieldy in text form, and act as a visual shorthand for everyday concepts such as “stop” and “go”.


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Bus Ride 37 Mintutes

An Information graphic of a 37minutes bus ride in singapore. This show the design process of data collections, visual analysis, data integration and outcome.

Seeking Refuge

Infographic Bicicelitte

Digital Nostalgia

Exploding Internet

Italians social condition – Poverty -

Geological time spiral

Adaptation – Inadaptado

Cool Infographics: How Long Will It Last?

The Medal is a World

Cost of Ownership

Fifty Years of Exploration

Expiry Date

Michael Anderson Resume

A History of Gay Marriage Bans

Where are all the fish?

When Bots Attack

Only The Good Die Young

World Cup Prediction Infographic

DRM – Design Research Maps

Italian Transport System

The most popular names.

Twitter Users Profile

Densens Maps

Bank Robbery Infographics

The Domino Effect

The Feltron 2008 Atlas

The Big Questions of Climate Change

Forever Young

CarLand: A Century of Motoring in America

The Slowest Loading Websites in the Fortune 500

The American Dream

Ancient Hebrew Cosmology

Pikes Peak Course

Glass Half Empty: The Coming Water Wars

The Future Farm.

iPod plus iTunes Timeline

CPF

On Words

Population of dead

Head Hurts

Feel Good

Hospital Aleman: Tree

Pink Floyd Timeline 1960-2000

The $400 Million Club

Digital Podge

Jules & Jim: Entropy of Love

The Profile of Italian Poverty

High-Speed Trains

The Modern Listener’s Guide

Marian Bantjes: influence map

CEO Compensation 2008 – Winning Entry

An unbalanced society

Limits to growth

Social Values

KRONA

The Biggest Shift.

Analysis of 08 medals from Beijing

Diagram about crochet

Broken Hourglass Infographic

New Colors